Vol 3, No 1 (2020)

A Pragmatic Study on Consumers Buying Behavior and Satisfaction towards Consumer Durable Goods in Coimbatore City

Authors:-Dr. Kavitha K.R, Sabari SN Ganesh

Abstract:-

In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be considered perfectly durable goods because they should theoretically never wear out. Highly durable goods such as refrigerators or cars usually continue to be useful for three or more years of use, so durable goods are typically characterized by long periods between successive purchases.
Examples of consumer durable goods include automobiles, books, household goods (home appliances, consumer electronics, furniture, tools, etc.)

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