Authors: Dr. Ramesh Choudhary, Ms. Kavita Iyer
ABSTRACT: Global economic fluctuations significantly impact the sustainability and management strategies of Small and Medium Enterprises (SMEs). This paper explores how SMEs adapt to uncertainties such as inflation, currency volatility, and demand contraction. It analyzes the dynamic management strategies employed by SMEs to remain competitive, including cost optimization, digitalization, market diversification, and innovative financing approaches. The findings suggest that SMEs must adopt proactive resilience strategies to survive and grow amidst global economic turbulence.
KEYWORDS: SMEs, Global Economic Fluctuations, Management Strategies, Resilience, Digitalization
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