Authors: Dr. Meera Kulkarni, Mr. Rajat Sen
ABSTRACT: Sustainability has become a central theme in modern business management, requiring firms to balance environmental responsibility with economic growth. This paper examines the role of sustainable business economics in integrating ecological goals with financial performance. It explores the theoretical underpinnings of sustainability, practical strategies for green management, and the challenges businesses face in achieving a triple-bottom-line approach. The findings highlight the growing importance of renewable energy adoption, circular economy practices, and sustainable supply chains in ensuring long-term competitiveness and corporate resilience.
KEYWORDS: Sustainable Business, Environmental Economics, Green Management, Circular Economy, Triple Bottom Line
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