Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors: Dr. Ananya Mehta, Mr. Richard Lawson

Abstract: Digital transformation has emerged as a fundamental driver of change in contemporary businesses. Organizations across industries are reimagining their business models and reconfiguring operational processes to remain competitive in the era of digital disruption. This paper examines the impact of digital transformation on business models and organizational performance, focusing on how technologies such as artificial intelligence, cloud computing, big data analytics, and automation are redefining traditional practices. The study also highlights key challenges, opportunities, and implications for sustainable growth. Furthermore, this research emphasizes the strategic role of leadership, agility, and innovation in ensuring the effective integration of digital initiatives with organizational goals.

Keywords: Digital Transformation, Business Models, Organizational Performance, Innovation, Technology Adoption, Agility, Competitive Advantage