Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors: Dr. Ritu Sharma, Mr. Arnav Iyer

Abstract: Globalization has reshaped the business landscape, influencing corporate strategy and economic performance across the world. This paper examines the interplay between globalization and corporate strategic decision-making, exploring how firms adapt to global markets and competition. It discusses the economic implications of globalization, including market expansion, cost optimization, and innovation, as well as challenges such as cultural diversity, regulatory complexity, and geopolitical risks. The study also offers insights into strategies that enable firms to harness globalization effectively for sustainable growth and competitive advantage.

Keywords: Globalization, Corporate Strategy, Economic Performance, Competitive Advantage, International Business