Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors: Ananya Rao, Vikram Desai

Abstract: Knowledge management (KM) has emerged as a critical tool for achieving sustainable competitive advantage in modern organizations. By effectively capturing, sharing, and utilizing organizational knowledge, firms can enhance decision-making, innovation, operational efficiency, and customer satisfaction. This paper explores the role of knowledge management as a strategic asset, emphasizing its impact on sustainable competitive advantage. Through literature review, case studies, and empirical analysis, the study examines the methods and frameworks used in knowledge management, including knowledge creation, storage, transfer, and application. Findings indicate that organizations leveraging KM practices outperform competitors in innovation, responsiveness, and long-term growth. The paper also discusses challenges in implementing KM and proposes strategies for integrating knowledge management into organizational strategy.

Keywords: Knowledge management, sustainable competitive advantage, knowledge creation, knowledge transfer, organizational learning, innovation, strategic management.