Authors: Dr. Rohan Sharma, Ms. Ananya Roy
Abstract: Global business expansion has become a vital growth strategy in the contemporary economic landscape. Organizations aiming to operate internationally face complex challenges including cultural differences, regulatory environments, and competitive pressures. Strategic management provides a structured approach to navigate these complexities by aligning organizational resources, capabilities, and market opportunities. This paper examines key strategic management approaches such as market entry strategies, competitive positioning, global supply chain integration, and cross-cultural leadership in the context of global expansion. Through theoretical frameworks and practical case studies, the paper highlights the role of strategic planning, risk assessment, and innovation in achieving sustainable competitive advantage in international markets. The study underscores the importance of dynamic capabilities and adaptive strategies in sustaining global growth.
Keywords: Strategic Management, Global Expansion, Market Entry, Competitive Advantage, Cross-Cultural Leadership, International Strategy, Risk Management
Full Issue
| View or download the full issue | PDF 154-159 |