Indian Journal of Learner Psychology and Educational Behaviour

ABSTRACT

The rapid expansion of digital communication technologies has significantly transformed the way students interact, learn, and process information. Social media platforms such as Facebook, Instagram, and WhatsApp have become deeply embedded in students’ daily routines, influencing their academic behaviour in both constructive and disruptive ways. This study explores the relationship between social media usage and academic performance, focusing on behavioural patterns such as attention span, study habits, time management, and classroom engagement. A mixed-method approach was employed, combining survey-based quantitative data with qualitative insights from student interviews. The findings reveal that moderate and purposeful use of social media supports collaborative learning, access to educational content, and peer interaction. However, excessive and unregulated usage leads to procrastination, reduced concentration, sleep disturbances, and lower academic achievement. The study highlights the dual nature of social media as both a learning facilitator and a potential distraction. It concludes that structured usage, digital literacy, and institutional guidelines are essential to harness its educational benefits while minimizing adverse effects.

KEYWORDS: Social Media, Academic Behaviour, Student Performance, Digital Learning, Attention Span