Journal of Marketing and Sales Management

Author : Nisha Gupta

Abstract : Multichannel marketing has become an essential strategy for businesses aiming to reach a broader audience and drive sales growth. This paper examines the effectiveness of multichannel marketing in achieving sales objectives, focusing on the integration of various marketing channels, such as online, offline, social media, and email marketing. The study analyzes the impact of a cohesive multichannel marketing approach on customer acquisition, retention, and sales performance. Through case studies and empirical data, the paper provides insights into best practices for implementing multichannel marketing strategies. The findings highlight the importance of a synchronized marketing approach that leverages multiple channels to maximize reach and sales impact.

Keywords : Multichannel Marketing, Sales Growth, Customer Acquisition, Retention, Marketing Channels