Journal of Hotel Management and Tourism

Authors : Ravi Mishra, Rahul Choudhary

Abstract : Cultural tourism has become a pivotal component of the global tourism industry, significantly influencing the growth and development of the hotel sector. This paper examines the intricate relationship between cultural tourism and the hotel industry, highlighting how cultural attractions drive hotel revenue, occupancy rates, and overall profitability. Through a detailed literature review and analysis of case studies, the paper explores the economic impact of cultural tourism, the challenges faced by the hotel industry, and the strategies employed to leverage cultural tourism for sustainable growth. The paper also discusses the role of marketing and sustainability in enhancing the synergy between cultural tourism and the hotel industry, providing insights into the future trends and opportunities in this dynamic field.

Keywords : Cultural tourism, Hotel industry growth, Economic impact, Tourism marketing, Heritage preservation, Sustainable tourism, Tourist behavior