Journal of Hotel Management and Catering Technology

Authors : Riya Reddy, Kapil Mishra

Abstract : The advent of digital marketing has revolutionized the hospitality industry, particularly in the management of hotels. This paper delves into the multifaceted impact of digital marketing on hotel management, exploring how various online strategies enhance customer engagement, boost revenue, improve brand reputation, and streamline operational efficiency. It examines the role of social media, search engine optimization (SEO), content marketing, and email marketing in transforming customer interactions and driving business growth. Additionally, the paper addresses the challenges faced by hotel management in the digital landscape, such as staying current with technological advancements and managing online reviews. The scope of digital marketing is further explored through emerging technologies like big data analytics, artificial intelligence, virtual reality, and augmented reality. By adopting a comprehensive and integrated digital marketing approach, hotels can leverage these technologies to stay competitive and meet the evolving demands of the modern traveler.

Keywords : Digital Marketing, Hotel Management, Customer Engagement,Social Media Marketing, SEO, Content Marketing, Big Data Analytics, Artificial Intelligence